Kids and the youth are the most loyal audience you can connect with as a content creator.
If you should manage to inspire them and capture their imagination with your work, kids and the youth are an amazing
and rewarding audience to create content for.
One just needs to mention one name to exemplify the above notion : J. K. Rowling (Author of The Harry Potter Series).
This is why the Lola Kenya Screen is perhaps one of the most important events on the Kenyan animation industry calendar.
As animators, the principle audience for our content tends to be the kids and the youth demographic.
Lola Kenya Screen was founded in 2005 as an international films festival, production workshop and audiovisual purposed towards
empowering children and youth with life skills.
Lola Kenya Screen has since been held annually and has been an event comprising of a production workshop, film exhibition, and an audiovisual media platform for marketing, promoting and distributing kids-youth oriented films.
As part of the its film festival component, over 1200 international films developed for kids, youth and family viewing from over 71 countries representing all the continents have thus far been shown at Lola Kenya Screen.
As a movement, Lola Kenya Screen offers a paradigm shift by using appropriate and available technologies to deliver audiovisual media content that complements, enhances, entertains and promotes learning among the generation of today and tomorrow—children and youth—in the promotion of literacy, gender equity, independent thought, human rights, environmental responsibility and global health.
